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Juice is Easygo's B2B iGaming content brand — multiple game studios under one roof, sold as one catalogue. The brand is loud, electric and dark-mode only: a near-black canvas lit by electric yellow, hot pink and cyan. These guidelines cover how it looks, moves and speaks.
The wordmark
A custom italic, racing-style JUICE wordmark: electric-yellow letters with a hot-pink offset shadow and sparkles trailing off the E. Use the full-color lockup as-is on the dark canvas — never re-tint, recolor or gradient it.
Single-color yellow — print / special cases only
Single-color white — print / special cases only
Ink on yellow — accent bands
- Use the full-color lockup on the dark canvas, as-is
- Use the yellow “J” mark as a standalone glyph or watermark
- Keep clearspace of at least the height of the “J” on all sides
- Re-tint, recolor or apply gradients to the lockup
- Place the yellow lockup on white, or white on yellow
- Rotate, un-italicise or redraw the wordmark
Dark canvas, electric accents
Always dark — there is no light theme. Yellow is the primary and pairs only with ink #111. For any data or card sequence, rotate accents yellow → pink → cyan → white.
Yellow pairs only with ink #111 — never yellow-on-white or white-on-yellow. Success green appears only at ~14% opacity in live/online pills.
Stats, cards and data series always cycle in this order. Ambient depth comes from faint radial washes of these accents at ≤7% opacity — never gray gradients.
The italic voice
Endless drops.
Always bold 700 · italic · UPPERCASE, tracking −0.02em, line-height 0.9–0.95. Used for h1/h2, buttons, kickers, tags, stat numbers and marquees. Highlight one accent word in yellow, or render it as a 2px white stroke.
A clean low-contrast grotesque, weights 300–900 plus italics. Sentence case, line-height ~1.6. All body copy, UI labels and long-form text.
Confident. Punchy. Fast.
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Borders, not shadows
No friendlier radii. 4px base spacing step; shell max 1280px; section padding clamp(64–110px).
1px borders are the workhorse; grids share single borders between cells. Deep shadow 0 20px 60px is reserved for floating cards; primary CTAs carry a yellow glow.
Pages alternate dark sections with full-bleed yellow or pink marquee / CTA bands. Section headers run kicker → italic-uppercase h2 (≤18ch) → subtext (≤640px).
Built from the kit
Live primitives from the Juice component bundle — hover and press them.
Italic-uppercase labels, radius 6. Primary carries a yellow glow; hover lifts −2px, press sinks +1px. CTAs are imperative and short.
Pill radius 999. Selected chips fill yellow with ink text; status pills use accent fills at ~14% opacity.
The animated wordmark loader — composite with mix-blend-mode: screen on any dark surface. ~44px tall for busy states, larger for splash screens.
Quick and physical
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